Weekly Recap: Huda Kattan Takes Over, ELC’s Makeup President, Sweeney Soap & More

Below is a list of the top 10 most viewed news items on our site for the week ending on June 7, 2025.

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By: Rachel Klemovitch

Assistant Editor

Here’s your weekly recap—the most viewed news stories on our site for the week ending on June 7, 2025.

Huda Kattan reclaimed full ownership of her beauty brand, Huda Beauty. This concludes the eight-year partnership with TSG Consumer. 

The Estée Lauder Companies (ELC) has named Lisa Sequino as President of its Makeup Brand Cluster, effective June 9th, 2025. Former CEO of Supergoop!, returns to ELC to oversee MAC, Bobbi Brown, Too Faced, Smashbox, and GlamGlow.

In response to fan demand, Dr. Squatch created a limited-edition brick “with Sydney Sweeney’s actual bathwater.” Sydney’s Bath Water Bliss follows her debut as the Dr. Squatch Body Wash Genie. This is Sweeney’s way of getting guys to “wake up to issues with conventional personal care products.”

K-beauty brand Anua launched a new sunscreen with a ‘Sun Cap’ to make applying it mess-free, without wasting a drop. The Sun Cup is the tube’s cap, but it’s hollow, like a cup. Squeeze the product into it before applying, and you’ll know the precise amount of sunscreen to use on your face for the right level of protection.

The Korean skincare brand, Beauty of Joseon, partnered with fashion designer Sandy Liang in a new campaign for its Tinted Mineral Sunscreen. The “Busy Girl” campaign aims to show how even the busiest women have time for sunscreen.

Read the full list below.

Here are our top 10 most-viewed stories from the past week:

1. Ranking the Top 20 Cosmetic Companies 

2. Top 15 Fragrances in the World in 2024 

3. Top 10 Haircare Brands in 2024

4. Huda Kattan Reclaims Full Ownership of Huda Beauty

5. Estee Lauder Companies Names New Makeup President, Lisa Sequino

6. Top 10 Most Popular Skincare Products in 2024—Ranked by Landys Chemist 

7. Dr. Squatch Debuts Sydney Sweeney Soap

8. Top 10 ‘Hottest’ Beauty Brands of 2024, Ranked by Cosmetify 

9. Anua’s New Sunscreen has a Cap Designed for Easy Application

10. Beauty of Joseon Debuts New Campaign for Its  Tinted Mineral Sunscreen

Thanks for reading our Breaking News. We’ll have a new list for you next Monday. Have a great week!

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